A brand refresh, plus creative direction, copywriting, social strategy and social media management for Mia & Ben, a fresh food brand for kids 🍌
A fresh new identity
Mia & Ben do things differently.
Creating baby food and snacks for the fridge, they put the focus on nutrition, quality, and—above all—freshness, which needed to be communicated across every brand touchpoint.
I established a strong visual language, working with designers and photographers to make sure the brand’s visual identity was as fresh as its products.
Made from scratch
As a new brand, establishing a strong social media presence was kind of a big deal. Building the social channels from the ground up provided plenty of space to experiment, learn—and grow.
With a fun colour palette, a lot of fruit and vegetables and a focus on influencer marketing, I created a fresh, playful social identity to reflect the brand’s values and get the message out to the grown-ups.
Building brand buzz
Launching a totally new brand means finding new ways to spread the word and get to know your customers.
With supermarket launches on the horizon, a digital presence wasn’t enough—things needed to get real.
From matching mini totes to socks and fridge magnets, I worked with designers to develop a range of fruity merch to get Mia & Ben’s brand out in the big wide world.
Credits: Studio Green (design), Annelie Klein (photography).