A complete rebrand and the full mix of content, creative and social for Berlin-based accessories brand KNOK ⛓️
Everyday. Relatable. Accessible.
KNOK needed a new look and feel to fit the brand’s new direction and offer plenty of room for growth.
I worked with Studio Green to develop a brand identity that provides flexibility, fun, and a refreshingly everyday approach.
To fit the new brand I established a visual language that’s relaxed, relatable, and a little unexpected, and brought it to life with the help of photographers from across Europe.
Product photography focuses on KNOK’s products in everyday settings—their natural habitat—and plays with colour and movement to avoid ever being too serious.
The brand voice
With rapid growth and the fast pace of ecommerce, the brand’s tone of voice and content standards had been left behind.
Working with the team to define the brand’s character and vision, I establishing a tone of voice to fit the new direction.
Overhauling the website’s existing copy was first, followed by content guidelines and templates to ensure the quick and simple creation of consistent, accessible and SEO-friendly product pages—a necessity in an ecommerce environment.
@knokstore
From strategy and creative direction to content creation and copywriting, I managed all aspects of KNOK’s key social channel to align it seamlessly with the brand’s new look and feel.
Launches and campaigns, user generated content and influencer marketing sit side by side to create an eclectic mix and show KNOK’s products at home in every setting.
Credits: Studio Green (design), Dana Balajovsky (photography), Bea Hohenleiter (photography).