Copywriting, content management, social strategy and social media management for international design agency Edenspiekermann 🎨
One agency. One voice.
As the in-house editor and copywriter, I was responsible for unifying five international offices into one website and one tone of voice.
From the website, case studies and presentations, to social media, newsletters and press releases, there wasn’t much I didn’t have a hand in writing—like this landing page for the B2B campaign ‘re_invent retail’.
And as lead editor of the online magazine, I worked with agency partners and project leads to plan, edit, write and publish articles on a range of topics, from project launches and announcements to thought leadership and employer branding.
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Created together with designer Tom Green for the Edenspiekermann magazine.
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Written for the B2B campaign and events series ‘re_invent retail’.
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Part of an employer branding strategy to promote the agency to new designers.
@edenspiekermann
I established the Edenspiekermann account to complement the agency’s existing Twitter and Linkedin.
Instagram served as a behind-the-scenes insight into agency life, providing a platform to showcase the spontaneous, everyday creativity of the team.
Linkedin was the home of major project announcements, thought leadership pieces, and, of course, new business acquisition.
Twitter was a designer-focused community, the agency’s biggest following, and the place for everything from projects to hiring.
With defined content pillars, the channels allowed us to reach new and existing audiences across all of the agency’s business needs.