Copywriting, content creation and social media management for Lovebug and Natusan, the planet-friendly cat brands from Mars Petcare 🐱
Based on established content pillars, I planned and wrote regular articles for both brand blogs, with a mix of informative product-based content, guides for cat owners, environment and sustainability-focused articles, and fun or topical cat-based content.
#CatsOfInstagram
Alongside the blogs, I kept Lovebug and Natusan’s brands alive on social media, with a focus on Instagram.
Content was designed to make the accounts a destination for cat owners, mixing information and advice, a healthy amount of cat memes, and visuals to ensure their playful brand identities and sustainability-focused messaging shone through.
Community building was key, with campaigns and competitions to engage cat owners, spread the word about the brands, and result in lots of very cute user generated content. 🐱
